role
graphic designer
project type
graphic design, poster design
adobe illustrator & adobe photoshop
materials used
according to the united nations food and agriculture organization, approximately 1/3 of food produced for humans in the world is either lost or wasted.
the objective of the food waste awareness poster is to raise public awareness about the significant impacts of food waste on our planet. the project aims to evoke an emotional response in viewers, prompting them to reconsider their consumption habits and contribute to reducing food waste. the design emphasizes the consequences of our compulsion to buy more food than necessary, leading to waste and its direct correlation with issues of food deprivation. by visually depicting the connection between excessive food consumption and overflowing landfills, the poster seeks to create a powerful and thought-provoking message.
poster ideation
by creating a sense of empathy and urgency, the design aims to inspire individuals to confront the problem of food waste and make more conscious choices.
the design employs impactful visuals to showcase the magnitude of food waste and its environmental and social consequences. it utilizes a combination of graphic elements, typography, and bold colors to evoke emotions such as shock, concern, and empathy. the intention is to capture the viewer's attention and motivate them to take action against food waste. the final design can be reproduced as a large-scale print suitable for guerilla ad campaigns, allowing it to be prominently displayed on public trash cans in major cities across the United States.
final poster ad
guerilla campaign