role

graphic designer

project type

graphic design, branding

materials used

adobe illustrator, adobe photoshop, adobe indesign

ekua + kao = ecuador + kakao

Ekuakao was designed to establish a high-quality chocolate experience in Switzerland, using tropical flavors exclusive to South America. the brand aims to introduce a refreshing and novel taste profile to the Swiss market while contributing to the upliftment of cacao farmers in Ecuador who are living below the poverty line. the brand identity of Ekuakao features a blend of contemporary and traditional design elements, evoking the lush landscapes, vibrant colors, and cultural richness of South America. this visual language communicates the unique taste experience awaiting consumers and the brand’s commitment to sustainability and fair trade.

packaging process sketches

Swiss chocolate craftsmanship + vibrant tropical flavors from South America = Ekuakao!

the concept behind Ekuakao is to create a fusion of Swiss chocolate craftsmanship with the vibrant tropical flavors found only in South America. the brand will source cacao beans directly from Ecuador, renowned for its superior-quality produce. furthermore, by incorporating unique ingredients such as passion fruit, mango, coconut, and other tropical elements, Ekuakao will offer an exceptional and invigorating taste experience, unfamiliar to Swiss consumers.